REWE Group is investing USD 17 million in the fulfillmenttools platform to support OC fulfillment GmbH toward becoming the global market leader in Distributed Order Management Systems (DOMS). Based in Cologne, this software company emerged from the innovation hub of REWE digital in 2020, a subsidiary of REWE Group.  Over recent years, fulfillmenttools has acquired numerous well-known retailers as customers, with Thalia, the renowned book retail company, being one of the latest additions. The investment aims to accelerate international expansion and growth.

Sophisticated order routing for a unique shopping experience

fulfillmenttools sets the standard in order management. Thanks to highly developed order routing, the platform enables users to make optimal routing decisions for customer orders based on personalized criteria and data. Thanks to innovative technology, fulfillmenttools allows retailers to distinguish themselves in the market, offering a unique shopping experience that ultimately provides a competitive edge.

REWE Group is delighted about the collaboration: “We are convinced that fulfillmenttools has the potential to transform omnichannel retail in the long term. That’s why our investment is more than just financial support. Through this strategic partnership, we aim to collaboratively shape the future of retail,” explains Christoph Eltze, Chief Digital and Technology Officer at REWE Group.

‍

About fulfillmenttools

The software company fulfillmenttools enables retailers and brands worldwide to improve the order related customer experience, thereby increasing sales. The Order Routing offers users the best routing decision for their orders and informs customers during checkout. With 90 years of retail experience from the REWE Group, fulfillmenttools combines tech expertise with retail DNA. The platform is based on modern, flexible, and scalable MACH technology. Further information on fulfillmenttools can be found at www.fulfillmenttools.com.