Cologne, June 23, 2026 - fulfillmenttools wins the Retail Innovation Award 2026, presented by DHBW Heilbronn. The award recognizes innovative solutions that make retail more efficient, customer-centric, and sustainable.

The award is presented at the Retail Innovation Days, attended by around 500 industry experts. It honors technologies, services, and business models that drive tangible progress in the retail sector.

“Retail is undergoing a fundamental transformation, and we are committed to actively shaping this change,” says Linda Kuhr, Managing Director at fulfillmenttools. “We work every day to make retail better, so seeing this effort recognized in this way truly means a lot to us. For us, order management is the key to delivering outstanding customer experiences.”

The fulfillmenttools platform connects inventory and orders across all channels, enabling transparent processes, smarter fulfillment decisions, and ultimately a significantly enhanced customer experience.

As part of its strategic repositioning, fulfillmenttools is evolving into an Agentic Order Management System (OMS) transitioning from rule-based logic to an agent-driven architecture in which AI agents progressively take over back-office operations, routing, and decision-making processes. With this approach, the company reinforces its ambition to be a frontrunner in the industry.

As a spin-off of the REWE Group, fulfillmenttools combines deep retail expertise with advanced technology. Backed by a recent investment of USD 17 million, REWE Group continues to accelerate the company’s international expansion.