FMCG and food
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Bringing transparency to every order at PAPER & TEA
The automation of Order Routing processes enables PAPER & TEA to bring transparency to every order and determine the best fulfillment location based on individual criteria and flexibility in fulfillment processes.
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PAPER & TEA stands for premium products that combine quality, aesthetics and craftsmanship, ranging from fine tea varieties to thoughtfully designed accessories and stationery. Founded in Germany, the brand has evolved into an international lifestyle retailer with more than 38 stores across seven countries, a global online shop and a team of over 350 employees. The close connection between physical retail and digital channels forms the foundation of PAPER & TEA’s ongoing growth.
As the international footprint expanded, order fulfillment grew increasingly complex. Manual processes, limited visibility into inventory and order status, and disconnected systems across stores, warehouses and logistics partners led to inefficiencies and higher operational effort. At the same time, the business required greater flexibility to support omnichannel sales and evolving fulfillment scenarios. To modernize order processes, reduce manual work and create end to end transparency, PAPER & TEA needed a scalable order management system capable of orchestrating all fulfillment locations and partners. fulfillmenttools provided the basis to digitalize workflows and enable efficient, transparent fulfillment across the entire network.
Facts and figures
15
Stores
4
Countries
2011
Founding year
2
Channels
Project Partners
As a software agency, Positive Minds specializes in the development of tailor-made software solutions. Their experts provide services in the areas of web and mobile development, UX/UI design and digital transformation. Positive Minds participated in the project as an integration partner.
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digital dna
digital dna has many years of experience in digital transformation, IT and architecture, as well as project consulting and implementation. digital dna has taken on the overall project management for the implementation of fulfillmenttools.
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Shopify
Shopify is a cloud-based e‑commerce platform that enables businesses to create, manage, and operate online stores, including products, payments, and orders.
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Xentral
Xentral is an ERP system that centralizes and automates business processes such as inventory management, order processing, accounting, and logistics.
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Plytix
Plytix is a Product Information Management (PIM) system that helps companies manage, enrich, and distribute consistent product data across multiple sales and marketing channels.
The challenges for PAPER & TEA
Evolving order processes no longer fit
As PAPER & TEA expanded internationally, existing order processes were no longer aligned with the evolving business model, limiting flexibility and slowing down daily fulfillment operations.
Manual processes driving inefficiency
A high share of manual tasks across fulfillment increased operational effort and costs, making it difficult to run efficient and scalable processes across stores and central operations.
Limited transparency across orders and inventory
Restricted visibility into order status and product availability complicated coordination across teams and locations and negatively impacted both operational efficiency and customer experience.
Managing B2B and B2C in parallel
Running different sales channels and shops for B2B and B2C customers at the same time added complexity, as both segments followed different requirements but relied on shared inventory.
Project Scope
Order Management for scalable operations
Implementation of fulfillmenttools Order Management to centrally manage all order processes while providing a flexible, composable foundation for future growth.
Global Inventory across all fulfillment locations
Real-time inventory transparency across webshops, stores, warehouses and 3PLs enables reliable availability information and reduces manual clarification effort.
Order Routing based on individual criteria
Implementation of Advanced Order Routing to determine the best fulfillment location based on configurable criteria, ensuring flexibility and efficiency across fulfillment scenarios.
Integration of stores, warehouses and 3PLs
Seamless integration of the complete PAPER & TEA fulfillment network to enable consistent processes, reduce complexity and increase transparency across orders and inventory.
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Project results
The new DOMS setup streamlines fulfillment workflows, improves transparency across all channels and enables PAPER & TEA to scale operations while reliably meeting growing omnichannel customer expectations.
Flexible and expandable SaaS platform
A flexible cloud-based solution allows PAPER & TEA to scale fulfillment operations efficiently and integrate additional systems as the business continues to grow internationally.
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Intelligent order orchestration
The order management system enables efficient fulfillment of different order types by automatically selecting the best fulfillment option based on individual, configurable criteria.
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End-to-end inventory transparency
Real-time visibility across warehouses, stores and systems simplifies inventory management and provides reliable availability information for both internal teams and sales channels.
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Improved omnichannel customer experience
Greater transparency and smarter fulfillment processes help meet omnichannel customer expectations by providing accurate availability, smoother order handling and more reliable fulfillment.
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Let’s unlock your success story
See how fulfillmenttools powers your business goals. Get in touch to explore your options.
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