Omnichannel

What does Omnichannel mean?

With an omnichannel strategy, companies link all of their on- and offline channels. This results in an improved, uniform shopping experience for customers – on both sales and communication channels.

Omnichannel differs from multi- or crosschannel in that customers find consistent information across all channels.

That's why an Omnichannel strategy is worthwile

Fulfill customer expectation

Increase sales

Establish seamless processes

Success factors in Omnichannel retail

• Establishing efficient Omnichannel fulfillment processes Omnichannel fulfillment is an important basis for a sophisticated Omnichannel strategy. The basis for this is a link between eCommerce and the branch network. Models such as Ship-from-Store or Click & Collect are examples of flexible eCommerce fulfillment processes.

• Using a modern software architecture A modern software architecture supports the optimal processing of online orders. This enables fast scalability, best performance and easy integration.

• Exploiting the potential through the right marketing For an Omnichannel strategy to be successful, retailers must also market the corresponding services cross-media on different channels.

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