eShop (Online Shop)

What is an eShop?

Behind the abbreviation eShop hides the term Electronic Shop. Alternatives for the term eShop are also online shop and commerce system. This refers to offers for purchase on the Internet, which are displayed via a website. Here, the seller presents its goods or services and potential buyers can view them, obtain information and purchase the selected products or services via electronic checkout. In most cases, an eShop is associated with the sale of tangible goods, but digital products such as software, music or eBooks can also be sold.

Advantages and disadvantages of an eShop compared to a retail store

By shifting distribution to an online store, retailers can downsize their stores and by that reduce expenses. As a result of a reduced sales floor space, fewer staff are needed, so there is also potential for savings here.Customers are no longer tied to store opening hours and can shop from the comfort of their own homes. This makes the purchase less complicated and easier.An online store cannot provide the same level of advice as a store, as there is no personal customer service or individual advice.Despite high-quality product images and detailed descriptions, the options for presenting goods in the eShop are limited. Customers lack real contact with the products, which is why returns occur, especially in online retail.

Connecting online shop and retail stores

Click & Collect

Click & Reserve

Click & Return

Click & Meet

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